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Built inside Tenet · Working across the GCC
Show up inside the AI answer your buyer just opened.
ASAD is the AI SEO arm of Tenet. We work with Gulf brands so the next ChatGPT, Perplexity, or Google AI Overview answer about your category mentions you.
★ Operated by Tenet 10+ years, 450+ projects delivered
★ Founder on every engagement strategy
Free AI Visibility Audit

See where AI mentions your brand.

Audit delivered in 48 hours. No commitment.

Email replies the same UAE business day, usually within a few hours. Handled per our Privacy Policy.

ASAD IN NUMBERS

Performance that speaks for itself

Real metrics from live campaigns, tracked across
AI platforms, not estimated from rankings.

1.2M+
AI engine impressions tracked across active ASAD engagements (rolling 90 days)
Pooled, Client-Permitted
13.5K+
Cited brand mentions across the same engagement set
Counted Monthly
80%
Median lift in citation share within first 90 days of an ASAD programme (n = active engagements)
Engagement-Level Median
💰
$480K
Estimated organic traffic value generated across the same engagement set
Ahrefs / SEMrush Proxy

Aggregated across active client engagements that have given written permission to publish portfolio-level metrics. Per-client analytics, prompt aggregator (Otterly & Profound), Ahrefs and SEMrush as the underlying sources. We do not publish per-client numbers without that client's named approval. See our editorial policy for how we handle stats.

What changed
Search is now answering buyers directly instead of sending them to your website.
Since Google AI Overviews launched in 2024, the questions your buyers used to type into Google get answered in a paragraph at the top of the page. ChatGPT, Perplexity, Claude and Gemini do the same job without a result page at all. If your brand is in the answer the engine writes, you get the conversation. If not, the deal quietly goes somewhere else, and nothing in your analytics will tell you it happened.
For Gulf brands
The shift is sharper because Arabic search is being reshaped at the same time, and most agencies still treat Arabic as a translation step rather than a primary surface where buyers actually search.
What we do
AI SEO services built for modern search
Strategic work designed to get your brand cited inside AI answers and AI overviews, not just the blue links below them.

AI Search Optimisation

Your brand named when buyers ask ChatGPT, Perplexity, Claude or Gemini for the best in your category.

Restructuring your content and code so LLMs like ChatGPT, Gemini, and Perplexity surface your brand as the authoritative answer.

Technical SEO & Core Web Vitals

Your site set up so the AI engines can actually read and quote you cleanly.
Site architecture, crawlability, speed, and structured data. The foundations that signal to AI search bots that your brand is trustworthy.

AI Content Strategy

Content the engines are willing to cite, instead of content nobody reads.
Topic clusters and content frameworks designed to earn citations in AI answers, built around how LLMs actually retrieve and validate information.

Digital PR & Authority

Earned mentions on the third-party sources AI engines already treat as authoritative.
High-authority mentions, links, and brand signals that prove your brand’s status as a top entity worth surfacing in an AI-generated answer.

Local AI Search — Dubai & GCC-Focused

Your brand surfacing when buyers search in Arabic the way it does in English.
Optimising brand visibility for local AI answers. Show up when buyers search for the best in their category across Dubai and the wider GCC.

AI Visibility Reporting

Citation share, rank, and sentiment, weekly, against your named competitors.
Monthly dashboards tracking citation share of voice, AI mention frequency, and attribution of inbound traffic to AI answers, not vanity rankings.
Why hire ASAD
A different framework for a different layer of search.
Most SEO agencies are retrofitting old tactics onto a new landscape. ASAD was built from scratch for the AI search era, with methodology, tools, and reporting designed around how LLMs work.
ASAD · AI-first agency
  • Tracks brand mentions inside AI answers
  • Optimises for ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini simultaneously
  • Sprint model with measurable early signals
  • Full in-house delivery, no white-labelling for SEO agencies
VS
Traditional SEO agency
  • Only reports keyword positions
  • Built for the Google blue-link era
  • Six-month retainers with no sprint milestones
  • Outsourced content and link building

AI-First Methodology

Every strategy starts with how LLMs process, cite, and surface brand content.

Dubai-Native Expertise

Deep knowledge of UAE markets, Arabic search behaviour, and GCC buyer intent.

Measurable Citation Tracking

We track exactly where and how often your brand appears in AI answers, with real attribution.

End-to-End In-House Delivery

Strategy, technical execution, content, and PR all delivered in-house. No white-labelling.

Speed to Impact

AI citation opportunities move fast. Our sprint model delivers measurable early signals.

Cross-Platform AI Coverage

We optimise across ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini simultaneously.
Who we are
ASAD is the AI SEO product of Tenet.

Tenet Communications & Technologies, FZCO is a Dubai-based growth and design team founded by Shantanu Pandey. Tenet has built work for brands across healthcare, B2B SaaS, FMCG, cybersecurity, public sector, and consumer in the UAE and the wider Gulf.

ASAD is the part of Tenet built specifically for the answer layer of search, using the same team and the same standards with a focused product for a problem that needs focused attention.

Tenet at a glance
Projects delivered450+
Brands worked with300+
Countries served15+
HeadquartersDubai, UAE
Tenet · the parent agency
A small selection of brands that have worked with our parent agency, Tenet, on growth, content, or campaign engagements.
These logos represent Tenet’s wider portfolio. They are not ASAD case studies. ASAD’s own case studies are listed below.
Across these and other Tenet engagements over the past decade, the team has worked on hundreds of projects across the UAE, KSA, wider GCC, India, UK, and US. Full Tenet portfolio at wearetenet.com.

ASAD case studies

Engagements run by the Tenet team using the methodology ASAD now ships across the Gulf, India, UK, and US.
Three named clients with written approval (Yomly, G42 Healthcare, Ramsha Home). Six are anonymised at the client’s request but the work and the numbers are real and were reviewed with the client before publishing.
A note from the founder

Why we built ASAD inside Tenet.

ASAD was built inside Tenet by Shantanu Pandey, in response to growth clients asking why their brands were ranking on Google but not being cited inside ChatGPT, Perplexity, or Google AI Overviews. The work to win citations inside AI answers is structurally different from the work to rank a blue link, so we built ASAD as a focused offering, with a clear scope and a separate brand, so clients buying it know exactly what they are getting.
Shantanu Pandey
Founder, Tenet Communications & Technologies, FZCO
📄
Take the case upstairs

Whether you are being convinced or doing the convincing, the deck covers both sides.

A 14-slide deck for your next QBR or budget conversation. A plain-English explanation of AI search, the questions a sceptical CFO or CMO is most likely to ask with answers you can defend, and Gulf brand examples that make the case for itself.

PDF in your inbox within minutes. Email handled per our Privacy Policy.

Before you write to us
Six situations where we are not your fit. Save us both the call.
We turn down a fair share of inbound. It saves the wrong-fit client a bad engagement, and it saves us a bad case study. If any of these match you, please send the email to someone else.
i.You want a 30-day guarantee that you’ll appear in the top three of every ChatGPT answer for your category. We do not offer those. Anyone who does is selling you a story.
ii.You want one agency to manage your social, paid, SEO, and AI search. We only do AI search. We will refer you to people we trust for the rest.
iii.You expect AI search to send you e-commerce buyers tonight. AI search builds trust during consideration. The buyer who reads your name in an AI answer today usually buys over the next three to nine months.
iv.You are looking for the cheapest option in Dubai. We are mid-market and honest about it. If that is your budget, we are probably not your fit.
v.You will not let us publish content under your real domain. Citations cannot be earned without primary publishing rights.
vi.You want to run six discovery calls and four proposal rounds. We write one scoped proposal per brief and hold to it. Competitive RFPs with seven vendors are not a process we participate in.
Help centre
Frequently asked questions

Traditional SEO targets Google’s blue-link results. AI SEO targets the cited sources inside AI-generated answers from ChatGPT, Google AI Overviews, Perplexity, and Gemini. Ranking number one on Google is no longer enough when an AI answer above the results answers the buyer’s question without a single click.

We run a structured set of prompts — the real questions your buyers type into ChatGPT, Perplexity, and Google AI Overviews — and record which brands are cited, at what position, and how often. We track this weekly so you can see your citation share move over time as we optimise.

Most clients see measurable movement in citation share within 60–90 days. The first 30 days focus on audit and structural fixes. Days 31–90 focus on content that AI engines consistently pull from. We report on progress every two weeks so you always know where things stand.

Yes. We work with brands across the GCC — UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, and Oman. We also run programmes for Gulf brands that want to improve their AI visibility in international markets alongside their home region.

We run your brand against 20 high-intent prompts in your category across ChatGPT, Perplexity, and Google AI Overviews. You get a written report showing where you appear, where competitors appear instead of you, and the three highest-leverage fixes we would make first.

Yes — and this is where most Gulf brands have the biggest gap. AI engines behave differently in Arabic than in English for the same brand. We track and optimise both languages as part of every programme, because your buyer may be searching in either.

Free AI visibility audit

Ready to see where AI mentions your brand?

We audit your current AI citation share across ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini, then send a clear roadmap showing exactly where you are missing and how to close the gap.

Get your free audit

Delivered in 48 hours. No commitment.