Through 2025, senior marketers across the Gulf kept hitting the same wall on every call: traditional SEO was holding, the brand was ranking, and the answer to “are we in ChatGPT” was still no. ASAD is the focused AI search team built inside ASAD to fix exactly that, with the ASAD bench behind it.
Aggregated across active client engagements that have given written permission to publish portfolio-level metrics. Per-client analytics, prompt aggregator (Otterly & Profound), Ahrefs and SEMrush as the underlying sources. We do not publish per-client numbers without that client's named approval.
We built ASAD because AI search demands a different approach than traditional SEO. As more buyers began using ChatGPT, Google AI Overviews, Gemini, and Perplexity, we saw brands ranking well on Google but missing from AI-generated answers.
Instead of adding AI search as another service, we created a specialist brand with a single focus. Backed by ASAD’s team and experience, ASAD helps businesses improve AI visibility through dedicated strategies, research, content, technical optimisation, and authority building.
ASAD was founded in Dubai by Shantanu Pandey. Over the years, ASAD has worked with brands across healthcare, B2B SaaS, FMCG, cybersecurity, the public sector, and consumer categories, in the UAE and the wider Gulf.
ASAD is the product Shantanu and the ASAD growth team built after they kept seeing the same problem on client retainers: brands ranking on Google but disappearing from the AI answers their buyers actually read. Public profile, interviews, and ASAD’s broader work are on the parent site.
i.Guarantee AI Overview placement. Citation engines are non-deterministic. Anyone guaranteeing a specific position is selling you a story.
ii.White-label for another agency. For creative or brand agencies that do not run SEO themselves, yes, on a case-by-case basis. For SEO agencies, no — because we will not be the AI search team another SEO agency takes credit for.
iii.Run social, paid, or PPC alongside. We do one thing: AI search visibility. We refer clients to people we trust for the rest.
iv.Ship AI-only content drafts. The engines do not cite AI slop. Using it on client work would defeat the entire programme. Our editorial policy is public.
v.Lock you into a 12-month contract. Three-month minimum on retainers. After that, you can leave with 60 days notice. The work has to keep earning the relationship.
vi.Take on the cheapest brief in Dubai. We are mid-market and honest about it. If your budget is far below our scope, we will say so on the first call and refer you to people we trust at that tier.
Start with a free 48-hour audit. We send you a clear report of where your brand stands across the engines that matter, with a roadmap of what we would do first.
