Shantanu Pandey is the Founder of ASAD, an AI SEO agency based in Dubai, and the Founder of Tenet Communications & Technologies, FZCO. He helps businesses increase visibility across Google Search and AI platforms including ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini.
Over the past decade, Shantanu has led more than 450 digital growth projects for businesses across the UAE, GCC, UK, India, and the US. His work focuses on helping brands turn search visibility into qualified leads, stronger sales pipelines, and measurable revenue growth.
At ASAD, Shantanu leads AI search strategy, combining technical SEO, AI Search Optimisation, content strategy, digital PR, and entity based SEO to help businesses earn trusted citations across modern AI search engines. His approach focuses on business outcomes rather than rankings alone, ensuring every SEO strategy supports long term commercial growth.
