How ASAD’s SaaS SEO Strategy Increased Yomly’s Organic Leads by 5X

Yomly Needed More Than Traffic. It Needed The Right Enterprise Leads.

Yomly had strong potential in the UAE and GCC, but its organic search was not generating enough visibility or qualified demand. The business relied heavily on paid ads, while its website attracted smaller business enquiries that did not match its enterprise focus. Before starting, ASAD identified several gaps that were holding organic growth back.

Pain points we found in the initial SEO audit

• Yomly was getting only 2 to 3 SEO driven leads each month and depended heavily on paid ads.
• Organic traffic often brought smaller businesses that did not match Yomly’s target enterprise audience.
• The website had limited rankings for high-intent HR and payroll searches across the UAE and GCC.
• Many pages had thin or outdated content that lacked the depth needed to compete for valuable searches.
• Internal linking gaps, technical SEO issues, and limited landing pages restricted organic growth.
• Yomly had very few quality backlinks and no strong linkable assets to build search authority.

Our SEO Approach: Combining Technical SEO, High Intent Content, and CRO to Drive 7X Lead Growth

Building an SEO Strategy Around Enterprise Search Intent

ASAD focused on more than increasing traffic. The strategy connected audience research, SEO, content, website improvements, and authority building to attract enterprise HR and payroll buyers across the UAE and GCC.

Understanding How Enterprise Buyers Search

ASAD analyzed more than 100 real user questions from platforms such as Reddit and Quora, along with competitor pages, to understand buyer concerns around pricing, compliance, HR software comparisons, company size, and specific use cases.

Improving The Website For Enterprise Conversion

The website was improved with clearer content structure, stronger CTAs, social proof, better user flows, and a detailed Yomly review page. Blog content was also connected more closely to conversion pages through internal links and lead magnets.

Creating Pages For High Intent Searches

ASAD built dedicated landing pages for industries such as healthcare, hospitality, manufacturing, construction, retail, and logistics. Regional pages also targeted searches across the UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, and Jordan.

Refreshing Existing Content At Scale

More than 80% of Yomly’s pages had zero clicks at the start. ASAD refreshed outdated pages, expanded thin content, added FAQs, improved headings, and strengthened internal linking to increase useful organic visibility.

Building Authority With Useful Resources

ASAD created practical resources such as salary calculators, attendance templates, HR forms, and policy checklists to attract backlinks naturally. The campaign also used editorial placements and other authority building activities to earn links from more than 50 quality websites.

Focusing SEO On Lead Quality

Keywords were grouped by search intent, with priority given to commercial, comparison, and local searches that could drive enterprise demos. CTAs, demo forms, internal links, and enterprise messaging were then aligned to turn relevant search traffic into better qualified enquiries.

Results: Turning SEO into a reliable source of enterprise leads

Within six months, ASAD helped Yomly make organic search a much stronger acquisition channel. The campaign increased visibility for high-intent HR and payroll searches, brought more qualified enterprise traffic, and improved the flow from search to demo enquiries. First page rankings grew from 132 to 763, while monthly organic leads increased from 6 to more than 30.